What does my contact feel?

What is your client afraid their boss will think if they say yes?

How can I organize my competitors?

How can you organize your competitors to do a thing together? Example: New York Book Packagers organization

How to use content marketing?

5 blog topics your market would find surprising, insightful, provocative, useful.

How can I organize and connect?

How and what can you organize and connect?

Who wants to hear from me?

How many people would complain if you didn’t send out your newsletter or brochure?

My protégé

Find a freelancer you care about and teach them what you just learned

How can I organize my competitors?

Practice selling to willing strangers: Ask a non-profit you care about for a chance to volunteer to fundraise. Get on the phone, or even better, go visit people and sell them on donating more than they did last year.

What's my timeline for this?

Now that you know where you’re going, break it into small steps and assign actions and dates to each step.

As Zig used to say, “See you at the top.”

How am I different?

If you could choose an archetype or extreme (edgecraft), what do you want your brand or work to be known for?

What do I provide?

What do people buy when they buy something from you?

Where do I rank?

Compared to others who do what you do, rank yourself on: reputation, knowledge, expertise,

Who am I?

A brief personality check